专业课程： 国际商务MBA学位
课程等级： 硕士
学习时间： 22个月
报名费： 新币$53.5元 （含税）
学习费用： 新币$16700元(≈人民币83902.47元) （不含税）
入学要求： 2第二类荣誉学士学位或同等学历. 至少有两个 (2) 多年的工作经验后，graduationStudents那些不具备上述要求，但有大量的工作经验，将个别考虑. （在新加坡就读兼职课程，需要持有效准证）课程介绍： 国际营销
The module aims to introduce and develop a contemporary perspective of the international marketplace and the key tasks involved in successful international marketing. Module coverage ranges from analysis and research of the international environment and marketplace to the design and implementation of international marketing activities and strategies.
商业硕士论文
The dissertation builds on AUM 70CBS ‘Research Methods’ and gives students the opportunity to enact the dissertation designed and approved in the methodology module. The dissertation report will be strategic in nature and around 13,500 words excluding appendices. The dissertation forms a substantial part of the overall study leading to the MBA. Accordingly, a high standard of achievement will be expected and the dissertation should draw on the intellectual and analytical skills and knowledge developed during the course. The module also provides an opportunity for students to develop their interests in a particular area and to demonstrate an ability to undertake individual research.
管理项目
Change is endemic in business and organisational settings. Developments such as those in technology and communications have meant that organisations have had the opportunity to transform their products, their markets, their relationships with their customers and suppliers and their organisational processes. Whether organisations are ahead of the field, and wish to maintain that lead, or whether they are reacting to competitive pressure, it is important to be able to plan and manage organisation change projects.
This module is designed to introduce students to the complexity of managing change in an organisational environment. It aims to develop the students’ understanding of the issues involved in identifying the need for change, planning and implementing change.
财务报表分析
The module is designed to develop the student’s ability to use financial information within the strategic framework of a business. It will create an awareness of issues in financial reporting and corporate finance as well as providing a firm basis for further study in finance. The course aims to provide students with the skills and knowledge necessary to evaluate business situations from a financial viewpoint, and to enable students to take a full part in financial decision-making and control within an organisation.
人力资源管理
The purpose of this module is to develop a critical view of human resource management in the context of modern society and modern organisations. The module will review the changing nature of the employment relationship and critically evaluate the potential contribution of HRM to organisational effectiveness and efficiency.
企业环境管理
The aim of this module is to provide students with the necessary tools and models of economic analysis that provide an insight into business decision-making.
Firstly, the module introduces students to the business and legal environment using frameworks such as STEP and industry analysis models. Secondly, the module deals with the nature of exchange, efficiency and markets in both domestic and international contexts. Thirdly, the module assesses economic strategies that firms can adopt to acquire and sustain competitive advantage through an understanding of consumer behaviour, the significance of profit maximisation, pricing and non-pricing strategies and the essence of game theory. Finally, the module addresses some issues that are beyond the control of managers – namely aspects of business and commercial law, globalisation and international trade issues.
全球商务问题分析
This module aims to provide students with an introduction to major challenges facing business organisations participating in global business transactions. In addition to considering more pertinent and long standing issues in the arena of global production, trade in goods and services and engagement with global financial markets, students will also have the opportunity to examine contemporary issues affecting firm competitiveness in the global economic and business environment.
商业研究方法
This module aims to introduce students to the key concepts involved in management and social science research. The module will enable students to develop their understanding of key research techniques and methodologies and will give them the opportunity to consider examples of relevant research. Students will be engaged in practical exercises to develop their knowledge and choice of research skills and methods.
Additionally, this module will assist in developing students’ essential skills in framing their research proposals and writing-up their research in a variety of suitable formats including short management reports and extended dissertations.
战略管理
This core module will introduce students to strategic management. It seeks to widen the student’s perspective and understanding of the theories and practice of management. As the world of business becomes increasingly interdependent, it is vital that students become aware of the nature and complexity of the business environment, how to analyse resources and strategic capability through internal and external audit. This will lead to how to evaluate and select strategic options in relation to an organisation’s structure and strategy. .
营销管理
As a dominant subject within the managerial domain, marketing management has suffered one of the great injustices, in that the perception that customers often hold is that marketing involves nothing more than advertising per se.This module seeks to correct this perception because most of today’s successful organisations have one thing in common, their success is built on a strong customer focus and a commitment to marketing.This module is designed to provide students with an in-depth knowledge of the elements of the marketing mix. The components of marketing will be explored from the manufacturing and service sector perspectives. The consideration of marketing will be underpinned by drawing upon its rich theoretical heritage.
授课时间： 授课信息以校方公布为准，以下信息仅为参考
星期一 星期二 星期三 星期四 星期五 星期六 星期日
19:00-22:00 – 19:00-22:00 – 19:00-22:00 – –
其他信息：
